Multimedia for multisale


How to cope with convergence was the subject of lively discussion in a round table discussion at the conference yesterday (Tuesday) and how, equally, do managements embrace on-line publishing?

Convergence is the new buzzword in the newspaper industry and it means that the content should be produced only once, but published often. The intention is to save time and money, to please consumers and advertisers and stay competitive, according to Ruth de Aquino, a journalist and member of the World Editors Forum board.



In a research project sponsored by the European Commission based on fifty interviews with European newspaper executives and managers, she concluded that the level of convergence ...